Eduardo Bermudez
Director of Digital Asset, Simulation and Analytics for the Americas
“Digital transformation isn’t just about the technology – it’s about people. Without trust, even the best tools won’t succeed”.
Turning resistance into ownership
“In one facility, operators pushed back on analytics tools they didn’t ask to have,” he recalls. “So, instead of insisting they use them, we changed the approach and invited them to help design them. We asked which insights matter most to you and what metrics would be useful in helping you run your plant better?
“That conversation changed everything. The dashboards evolved into something they helped create. Suddenly adoption wasn't a challenge, it was a choice.“
Leading Digital Consulting in the Americas
Today, Ed leads one of Worley’s Digital Consulting practices in the Americas, guiding industrial customers through a new era from predictability to adaptability. Helping teams embrace new ways of planning and maintaining assets. His career spans leadership roles in the Middle East, Asia Pacific, and the Americas, giving him a global view of how digital transformation takes root and where it stalls. That perspective informs his approach in bridging engineering, operations and leadership around shared goals and measurable impact.
Embedding technology across the asset lifecycle
Ed’s team designs systems that integrate industrial simulation, AI-powered analytics and digital asset foundations to model performance and reduce risk. “Our strength is embedding these capabilities from project inception through operations,” he says. “We model risk, validate asset integrity and automate insights to support confident, real-time decision-making.”
Navigating the human side of digital change
But he knows technology alone doesn’t shift culture. He’s been closely observing how behavioural resistance and data fatigue slows digital progress. “We’re in the middle of a generational shift,” he notes. Many facilities are still operated by people with decades of experience, relying on firsthand knowledge and proven decision-making. “There is understandable hesitation to rely on a ‘black box’ for insights, especially when data cleanup feels disconnected from reality.” With rising cyber security concerns, the element of trust is a critical enabler. “That’s why transparent change management is critical. People need to feel safe, informed, and in control as new tools are introduced.”
Looking ahead
Ed envisions digital programs becoming inseparable from industrial operations, as a core part of how organizations evolve, organize teams, operate and lead. “Simulation, analytics, and contextualized data systems aren’t just tools for the future. They’re already shaping how we work today and who we become tomorrow.”
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